Built for your peace of mind
Reduce stress for you and your cows by identifying potential issues early and automatically.
By your side 24/7 with real-time insights, giving you more eyes on the farm with less labour.
Automatically draft using heat and health insights, saving unproductive hours searching for cows that need attention.
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Heat Detection
Tru-Test Active Tag improves the efficiency of farm breeding programs, making it one of the most accurate heat detection products on the market today.
We analyse each individual cow's behaviour and compare her to herself and her group to enable accurate and timely heat detection.
- Monitor heats from wherever you are with timely alerts
- Improve breeding performance with our heat index and optimal AI window
- Save time by eliminating manual heat detection
Health Monitoring
Stay ahead of health issues in your herd, 365 days a year. Our health monitoring detects subtle changes in animal behaviour, providing early warnings about potential health problems.
- We monitor more of the animal’s natural activities, including rumination, feeding, resting, standing and lying, ensuring our system gives you peace of mind
- Get early warning of a health event as soon as an animal changes behaviour
- Monitor the recovery of sick animals to ensure behaviour returns to normal
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Reproduction Reports
Manage the full reproductive lifecycle with our advanced Reproduction Reports and customisable settings.
- Ensure optimal condition at breeding by personalising voluntary waiting period
- Our repro status accurately reflects animal events and Active Tag insights, so you make the right decision on each animal
- Use our breeding report to find exception animals in your breeding activities, with powerful insights and filters
Find My Cow
Save time by finding cows quickly and easily. Monitor your proximity to the animal as you walk the pen. You’ll see clearly when the animal is within a few metres.
- Find an individual animal or a small group of animals
- Find lost tags if still within range of a gateway
- Simple to use, works on any smartphone
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Group Activity
Take the guesswork out of changes in farm management with our group Activity feature.
- Understand group activity with our comprehensive Activity view
- Monitor how changes in management are impacting group activities over time
- Identify animals which are struggling or thriving within a group
Automated cow drafting, made simple.
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Dairy Drafter (Premium feature)
Powered by state-of-the-art technology for exceptional drafting accuracy with a unique, patented technology that reads the Tru-Test Active Tag without interference from electrical noise. Cows are automatically drafted as they exit the parlour during normal milking routines.
Engineered for strength and long-life, designed for maximum uptime on large herds milking 24/7. Unique soft close gates are gentle on cows, with bearing gate hinges for endurance and quiet operation.
ID My Cow (Premium feature)
ID My Cow allows you to draft the right cow by identifying them through their Tru-Test Active Tag. Its drafting accuracy isn’t affected by high-interference environments or standard milking equipment such as variable speed drives.
The accurate read technology doesn’t require line of sight with a reader or antenna, giving you the ability to easily action insights and focus your efforts on critical farm activities.
Like all Tru-Test solutions, Active Tag is grounded on accurate, reliable measurements to streamline activity and deliver timely, easy-to-understand intelligence straight to the fingertips of producers.
- All animal behaviour data is captured and processed with advanced computational and machine learning methods to provide accurate heat and health insights.
- See how animals are performing against on-heat detection, in-calf, top and bottom performers via simple graphs and charts.
- Automatically receive heat information any time a cow is within approximately 500 metres of the Gateway mounted at the dairy shed.
- Instantly share your animal data with staff, vets or consultants without attaching files to emails.
- Access data from almost anywhere with Datamars Livestock, a cloud-based program so your animal data is accessible from any device with an internet connection.
- Compatible with Auto-drafters.
- Integrated with the systems you already use on farm, including sort gates and farm management software.
Active Tag BrochureHow it works
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Individual cow behaviour is recorded 24/7 and linked to each animal's ID tag.2
Cow behaviours are tracked based on cow position (standing and laying down) and state (ruminating, feeding, resting, other).3
Data is automatically uploaded to Datamars Livestock any time an animal is within approx. 500 metres of the Gateway mounted at the dairy shed.4
Insights are accessible via the web or mobile app and displayed on an easy-to-understand dashboard.5
Access data from almost anywhere. Datamars Livestock is a cloud-based online program so your on-heat data is accessible from any device with an internet connection.6
All behaviour data, heat and health insights are integrated through Datamars Livestock Live and can be easily shared with third parties including veterinarians and AI technicians.Our products
